Vertical Job Search – Does size matter?
One of the more interesting developments in online recruiting over the past year has been the [re-]emergence of job search sites. These services aggregate millions of job listings from a variety of sources including major and niche job boards and corporate web sites. The value prop is clear: visit one site and find more jobs. For employers, the job aggregators provide free exposure.
These sites have been gaining momentum quickly (see chart). YorZ listings are indexed by Indeed, SimplyHired, and Oodle among others and we’ve noticed a steady increase in traffic we receive from these sites.
While the exposure you’ll receive from the aggregators’ indices is still small compared with what the major job boards can deliver, the (free) price is right and the early users may be an even more attractive and tech-savvy slice of the applicant pool than you’ll find on the major boards. Plus, like YorZ, these services offer email job alerts and RSS feeds for high-quality passive candidates to stay abreast of new job opportunities.
Time will tell if aggregators become the front end for online job searching or if job boards stay on top. Or, as we suspect, some symbiotic middle ground. We’ll be watching this space closely.