Monster Killers – Waiting in Line
If you haven’t already read it, check out last week’s article from the Washington Post about the job aggregators and their potential impact on the major job boards. We agree that the aggregators will put pressure on the job boards to justify their high listing fees over time, but for now, the job boards still attract more than 20X the traffic.
The more immediate threat for the big job boards comes from Craigslist. Craigslist already generates more traffic than any of the big three job boards (Monster, CareerBuilder, and HotJobs) – and its traffic is rising quickly (see chart). While you might think that everyone on Craigslist is looking for a hot date on Saturday night, jobs is Craig’s #1 traffic area (see last question).
In our conversations with dozens of recruiters, we consistently hear that Craigslist delivers better and more local results than the big three job boards, especially for folks located in Craigslist’s most penetrated markets (SF, LA, NYC). Plus, at $0 to $75 per listing, Craigslist fees are only a small fraction of what you’ll pay to list on the big boards.
As those of you that have read about YorZ or who have posted a listing on YorZ already know, we encourage all recruiters to get the word out in as many places as you can, but if you have to pick just one place to repost your YorZ listing, we’d most often pick Craigslist. Now when you post to YorZ, you have the option of having us repost your YorZ listing to Craigslist saving you the time of taking the additional step as well as consolidating your candidate queue on YorZ.